Urban Wilderness:
Conquer the urban jungle

Living in the city can feel overstimulating considering the constant exposure to endless opportunities – parties and socializing just being some of them. But it can also feel uniting when you find the right people to tackle the urban jungle with. Getting ready together for an event? Perfect! Surviving taking the public transport to get there? No problem! Staying up all night together listening to your favorite tracks at the club? Let’s do it.

Alpha Industries’ Urban Wilderness collection embodies this dynamic urban spirit, bringing together friends and strangers alike in the heart of the city. From dusk till dawn, Urban Wilderness tells the story of three self-confident, independent women united by their love for music – and the urge for companionship in the urban jungle.

At the center of this narrative is Lovra, an electronic music producer and DJ based in Berlin. Lovra is the glue that holds the group together, her powerful style and big-city aura serving as the perfect reflection of the collection's ethos. Throughout her career, she has captivated audiences with her remixes of Robin Schulz’s “Oh Child” and Jax Jones’ “Ring Ring” featuring Mabel and Rich The Kid. Lovra’s presence at major electronic music festivals like Tomorrowland, Melt!, and Nature One keeping her booked and busy underscores her deep connection to nightlife.

Lovra is no stranger to a high-energy DJ set or a chill pre-party hangout, making her the ideal muse for Alpha Industries’ Urban Wilderness collection. The collection features a blend of relaxed styles, such as joggers and hoodies, alongside bold going-out looks, including cargo skirts, cropped bombers, and track pants.

TESTIMONIAL: LOVRA / PRODUCTION COMPANY: PROVOKE LABS

Key pieces include the iconic MA-1 jacket in leo olive camo, skirts available in both short and midi and field pants in the same distinctive colorway. Other standout items include the same utility mini and midi skirts, offered in black and sage green which can be paired with a waisted version of the MA-1 for a coordinated look.

For those who prefer a cozier vibe, the collection also offers hoodies, sweaters, sweatpants, and t-shirts in leo olive camo, black and plum. Each piece features a reimagined Alpha Industries logo, representing the spirit of the Urban Wilderness collection.

The Urban Wilderness collection will be available online at alphaindustries.eu and at select online as well as physical retailers on the 5th of September.