The store, designed with clean industrial aesthetics and military-inspired elements, became the perfect backdrop for the evening. Guests mingled among polished steel displays, modular installations, and the unmistakable warmth of Alpha’s iconic orange accents.

The event came alive with music from our amazing Frankfurt-local DJ Eileen, setting the perfect vibe while guests sipped on vibrant Aperitifs and deliciously presented appetizers by Frankfurt-based restaurant KMH that matched the energy of the evening. Conversations flowed, jackets were tried on, and our community truly made the space their own. Special shoutout to those who brought their style A-game with some OG collaboration jackets of ours.

We are immensely grateful to everyone who showed up and made this event unforgettable. Your support means the world to us, and we can’t wait to see how you make this space part of your Alpha journey.