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Nov 07,
2025
Words by
Renée Diehl
#Collaboration

Alpha Industries x Peggy Gou
From Day to Night

"I wanted to capture the feeling of being one person during the day and another at night, that shift in mood and confidence we all feel.

That's why we created two looks that reflect both sides of that story.
The skirt became the link between them - versatile, playful,
and something you can wear anywhere, from a festival to dinner."

- Peggy Gou

THE ALPHA INDUSTRIES X PEGGY GOU CAPSULE
COLLECTION WILL BE AVAILABLE AT:

ALPHAINDUSTRIES.EU, ALPHAINDUSTRIES.COM,
ALPHAINDUSTRIES.CO.KR, ALPHAINDUSTRIES.CO.JP,

PEGGYGOODS.COM AS WELL AS AT THE ALPHA
INDUSTRIES STORES IN FRANKFURT A.M., GERMANY,

NEW YORK CITY, USA. FURTHER LAUNCH ACTIVITIES
WILL BE ANNOUNCED SOON VIA ALPHA INDUSTRIES'
AND PEGGY GOU'S OFFICIAL CHANNELS.

THE ALPHA INDUSTRIES X PEGGY GOU CAPSULE COLLECTION WILL BE AVAILABLE AT: ALPHAINDUSTRIES.EU, ALPHAINDUSTRIES.COM, ALPHAINDUSTRIES.CO.KR, ALPHAINDUSTRIES.CO.JP, PEGGYGOODS.COM AS WELL AS AT THE ALPHA INDUSTRIES STORES IN FRANKFURT A.M., GERMANY, NEW YORK CITY, USA. FURTHER LAUNCH ACTIVITIES WILL BE ANNOUNCED SOON VIA ALPHA INDUSTRIES' AND PEGGY GOU'S OFFICIAL CHANNELS.

Alpha Industries and Peggy Gou join forces for a limited capsule collection that fuses military precision with nightlife energy. Designed for those who move between identities, moments, and spaces - from early morning selfcare routines to late nights. This collab is about switching gears withput losing yourself.

Cocoon Bomber Jacket
Alpha’s first of its kind. A voluminous take on the bomber, featuring a magnet-close high-neck collar, and a bold, structured shape. Clean, oversized, and built to move. Comes in Black with contrast cord piping details in Greyblue.

CWU-45 Bomber Jacket
A loose-fit reinterpretation of the aviator classic in Greyblue with signature quilting, magnetic closures, contrast cord piping details in Black, and collaborative detailing.

Mini Wrap Skirt
The capsule’s link piece. Slim fit, functional belt detail, folded structure, and contrast cord piping details – built to transition from daylight to dancefloor. Comes in Greyblue and Black.

Cosmetic bag padded
A padded utility bag in Black crafted from heavy flight nylon with Greyblue contrast cord piping details. Compact, tough, and ready to go – from gate to club.

The collection launches on november 14 at alphaindustries.eu, the alpha industries store in frankfurt a. m., and select retailers.

ALPHA INDUSTRIES EUROPE

OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959