ALPHA X UNFAIR "MAD TIMES - MAD MINDS" - THIS ONE IS FOR YOU, CHRISTIAN!
The collaboration between Alpha Industries and Unfair Athletics is much more than just two brands releasing a collection together. When the terrible news reached us during the planning phase in January 2021 that our friend and colleague Christian had passed away, it was clear to everyone involved that this was going to be something very special. Because the fact that both brands are working together is thanks to Christian, who brought us all to the same table. Under the motto "MAD TIMES MAD MINDS", we are releasing a small Alpha X Unfair capsule collection that couldn't have been more fitting for him.
Christian's family will receive the proceeds from all Bucket Hats and Waist Bags sold. A big thank you goes out to UNFAIR ATHLETICS, without whom the realisation of this project would not have been possible!
Rest in Power, Christian! <3
ALPHA X UNFAIR - DROPPING TODAY, 12PM
The capsule collection "MAD TIMES MAD MINDS" includes an MA-1 bomber jacket in two different colours, a reversible fisherman's hat and a fanny pack. The MA-1 comes with two tags on the sleeve: the classic red Remove Before Flight tag and one in black with the Mad Times Mad Minds slogan and the well-known Unfair logo. The patch on the chest can be easily removed with Velcro or exchanged for the second patch that comes with the purchase of the jacket. The bucket hat is plain black on the outside and embroidered with the Alpha x Unfair logo, while the inside features the orange lining with a print of the logo. The Tactical Waist Bag offers you enough storage space for your important things on the go and the patches of the jacket can also be attached here. The inner lining of the bag features the same orange lining as the jacket.
