Privacy
Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Contact
Responsible person/Data protection officer
Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.
You can contact our data protection officers directly at: dataprotection@alphaindustries.eu
Customer account Orders
Advertising
Advertising by e-mail according to § 7 para. 3 UWG
Shipping companies Merchandise management
Pickware GmbH, Goebelstr. 21, 64293 Darmstadt
Payment service providers
Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en
Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.
Analysis Advertising Communication
Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation. The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.
Use of Facebook Pixel
Our website uses the remarketing function "Custom Audiences" by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can deactivate the remarketing function "Custom Audiences" under https://www.facebook.com/ads/website_custom_audiences/.
You can find more detailed information on Facebook’s collection and use of data and your associated rights and options for protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
Use of Google Ads conversion tracking
Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can deactivate personalised advertising in Google’s advertising settings. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the further opt-out instructions specified there.
You then won’t be included in the conversion tracking statistics.
You can find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/
Use of the remarketing or "similar target groups" function by Google Inc.
Our website uses the remarketing or "similar target groups" function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can deactivate the use of cookies with permanent effect by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the further opt-out instructions specified there.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at: https://www.google.com/privacy/ads/
Use of the tawk.to live chat system
Our website uses the live chat system from tawk.to inc. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, "tawk.to").
The processing of data serves to facilitate communication between you and us in our role as provider. Anonymised data is used to operate the system and for web analysis. Using this data, user profiles can be created under a pseudonym, which can contain cookies. Cookies facilitate recognition of your internet browser.
The collected data will not be used to personally identify visitors of this website without the explicit consent of the data subject.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest in direct customer communication. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser; we would, however, like to point out that this may prevent you from making full use of all the functions of this website.
Use of Pinterest Conversion Tracking
Our website uses the conversion tracking technology of the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland), which enables us to display relevant advertisements and offers on Pinterest to our website visitors who have already taken an interest in our website and our content/offers and are Pinterest members. For this purpose, a so-called conversion tracking pixel from Pinterest is integrated on our pages, via which Pinterest is informed when you visit our website that you have called up our website and in which parts of our offer you were interested. For example, if you were interested in our subscriptions on our website, you may be shown an ad on Pinterest about our subscriptions.
You can object to the collection of data for the display of interest-based advertising on Pinterest at any time in your account settings on Pinterest at https://www.pinterest.de/settings (there, under "Individual customisation", deactivate the button "Use info from our partners to better tailor recommendations and ads on Pinterest to you") or at https://help.pinterest.com/de/article/personalization-and-data#info-ad (there, deactivate the checkbox under "Disable individual customisation").
Microsoft Universal Event Tracking (UET) and Conversion Tracking
On our website, Microsoft technologies are used to collect and store data from which user profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have reached our website via advertisements from Microsoft Ads. If you arrive at our website through such an ad, a cookie will be placed on your computer. Our website includes a Microsoft UET tag. This is a code that, in conjunction with the cookie, stores some non-personal information about your use of the website. This includes, but is not limited to, the length of time spent on the website, which areas of the website were accessed and which ad the user came to the website from. Information about your identity is not collected.
The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data, by deactivating the setting of cookies. This may restrict the functionality of the website under certain circumstances. In addition, Microsoft may be able to track your usage behaviour across multiple of your electronic devices through so-called cross-device tracking and is thus able to display personalised advertising on or in Microsoft websites and apps. You can opt out of this behaviour at http://choice.microsoft.com/opt-out.
For more information about Microsoft's analytics services, please visit the Microsoft Ads website ( https://help.ads.microsoft.com/#apex/3/en/53056/2 ). For more information about Microsoft's privacy practices, please see Microsoft's privacy policy ( https://privacy.microsoft.com/privacystatement ).
On our pages, we also use the conversion tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. In this process, Microsoft stores a cookie on your computer if you have accessed our website via a Microsoft Ads advertisement. In this way, Microsoft and we can recognise that someone has clicked on an ad, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user's identity is shared.
If you do not want information about your behaviour to be used by Microsoft as explained above, you can refuse the setting of a cookie required for this purpose - for example, by means of a browser setting that generally deactivates the automatic setting of cookies. You can also prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data by Microsoft, by following the link below: https://account.microsoft.com/privacy/ad-settings/signedout to declare your objection. For more information on data protection and cookies used by Microsoft and Bing Ads, please visit Microsoft's website at https://privacy.microsoft.com/privacystatement
Purpose/Information:
This website uses the so-called "TikTok Pixel" of the social network "TikTok" (for the EU: TikTok Technology Limited, Ireland as well as TikTok Information Technologies UK Limited, United Kingdom). This allows users of our website to be addressed again when visiting the social network "TikTok".
Through the TikTok pixel, your browser establishes a direct connection to the TikTok servers as soon as you have given your consent to the use of cookies requiring consent. The pixel receives the information that you have accessed a particular page of our website or clicked on one of our ads.
TikTok then uses this data to display targeted and personalized advertising to its users* and to create interest-based user profiles. The data collected from users is anonymous to us and is only used to measure the effectiveness of the ads.
TikTok also receives your IP address and other information about the user's device, such as the marketing identifier, device used, website visited and time. TikTok uses this data to identify users of our website and to link their actions to a "TikTok" user account. TikTok processes this data on its own responsibility from the moment of transmission. We have no influence on the further processing by TikTok.
For information on how TikTok collects, uses and protects the information collected with the TikTok pixel, please refer to the privacy policy for TikTok users* in detail: https://www.tiktok.com/legal/page/eea/privacy-policy/en Cookies/Tools: Type C.
Receiving:
Shared Responsibility:
We share responsibility with TikTok Technology Limited, Ireland as well as TikTok Information Technologies UK Limited, United Kingdom (TikTok) for the collection and transfer of data as part of this process. This applies for the following purposes:
- Measurements and Insight Reporting
- Collection and transmission of developer data and/or event data
The following processing operations are therefore not covered by the joint processing:
- Determining and improving the relevance of ads to individuals
- Optimization of ad delivery by TikTok
- Improving user*s security, research, development to maintain and improve the integrity of TikTok's products and services
For shared responsibility, we have entered into a corresponding agreement with TikTok, which can be accessed here: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.
This sets out the respective responsibilities for fulfilling the obligation under the GDPR with regard to shared responsibility.
The contact details of the responsible company, as well as the data protection officer of TikTok are available here: https://www.tiktok.com/legal/page/eea/privacy-policy/en
We have agreed with TikTok that TikTok may be used as a contact point for the exercise of data subject rights. This is without prejudice to the competence of the data subject rights.
We transfer the data within the scope of shared responsibility on the basis of legitimate interest pursuant to Article 6(1)(f) GDPR.
Transfers to third countries are possible. So-called standard contractual clauses pursuant to Article 46 GDPR have been concluded as suitable guarantees. For third countries/companies for which an adequacy decision exists, the adequacy decision also applies. For more information (such as a copy of the guarantees), you can contact us at the contact details listed under Contact.
Deletion/Revocation:
You can deactivate the tool via the cookie settings here.
Lifetime of cookies: up to 180 days after the last interaction (this only applies to cookies set through this website).
Legal basis:
Article 6(1)(f) GDPR (consent).
Plug-ins and others
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for compliance with applicable data protection laws.
The request serves to distinguish whether the input was made by a human or automatic machine processing. For this purpose your input will be transmitted to Google and used by them further. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transferred to Google. This data will be processed by Google within the EU and potentially also in the USA.
Use of GoogleMaps
Our website uses the function for embedding Google Maps by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection centre, allowing you to administer and protect the data processed by Google.
Use of YouTube
Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature shows YouTube videos in an iFrame on the website. The option "advanced privacy mode" is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube. Your data may be transmitted to the USA.
The data processing is carried out on the basis of Article 6(1)(f ) GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).
Use of Livereach
1. Social media users (“users”), in particular Instagram users, regularly get in touch with us in their own photo and video content (“content”). This happens e.g. by tagging a photo or comment with our Instagram profile @alphaindustries_europe, or by using one of our campaign hashtags, e.g. #alphaindustries, in their posts.
2. Tagged content features products that we sell. To search for this relevant content and to make it usable, we use the third-party software “Livereach”, provided by Gorilla GmbH, Geisbergweg 8, 48143 Münster, Germany.
3. When Livereach discovers publicly available content that is relevant to us, we contact the user who published it. The user then has the option to grant us usage rights by agreeing to the terms and conditions.
4. When a user has granted us usage rights to her content, we can share that content in accordance with the terms and conditions agreed to. Content can be shared on the internet (e.g. in our online shop, newsletters, ads) and in print. Personal data associated with the original content, such as the username / alias may be shared alongside such content.
5. We use Livereach based on our interest to advertise our brand and products. The lawfulness of the processing of personal data is based on 6 (1) (b), (f) GDPR
6. The privacy policy of the third-party provider Livereach can be viewed here: https://livereach.com/de/datenschutz/.
Rights of persons affected and storage duration
Last update: 19.07.2023