Alpha Industries x No Problemo

The MA-1 - Utility meets counterculture

For Fall/Winter, Alpha Industries partners with No Problemo, the sub-label from the creative minds at Aries, to rework the MA-1 bomber jacket.

The Alpha Industries x No Problemo MA-1 lands in classic sage green and black, standing at the intersection of military uniform and coded streetwear. The collab is built on Alpha's original MA-1 silhouette - flight-tested, field-ready - and filtered trough No Problemo's irreverent lens.

The result is a jacket that wears its message on its sleeve - and on the back for that matter. The back graphic reconfigures peace symbols with subtle disortion - familiar, but unsettled. The statement nods to punk culture and post-military utility, reinforced by tonal arm branding.

Reflecting the intent behind the collaboration, the campaign sets a clear tone: stripped-back and steady. Made with purpose, and built for what’s out there, the MA-1 carries its message with quiet confidence – for those who choose their statements carefully and wear them with conviction.

About No Problemo

A sub-project of cult label Aries, No Problemo takes Aries’ intellectual subversion and applies it to themes of aliens, conspiracies, and coded protest. Its name captures a worldview that’s both laid-back and quietly defiant. With roots in jersey, denim and military-inspired silhouettes, No Problemo pieces feel like uniforms for a parallel reality – one where resistance is built into the design.

ALPHA INDUSTRIES EUROPE

OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959