2026
Alpha Industries x STUDIO Ü
The Studio Ü powered by Alpha Industries partnership brings together two distinct design worlds: Alpha's heritage in military function and STUDIO Ü's avant-garde approach to redesign.
THE PROJECT REPURPOSES ALPHA'S DEADSTOCK MA-1 BOMBERS AND M-65 JACKETS AS RAW MASTERIAL, WHICH STUDIO Ü HAS DECONSTRUCTED AND REBUILT INTO EIGHT NEW SILHOUETTES - FOUR EVOLVED INTERPRETATIONS OF THE MA-1 AND FOUR REIMAGINED FORMS OF THE M-65.
Every off cut from these garments has been used. Leftover panels, linings and trims have been reworked into one-of-a-kind headwear, including sculpted beanies and reconstructed utility bonnets, extending the life of each component and eliminating waste entirely.
It's a partnership that feels both natural and necessary: Alpha's legacy of durability meeting a studio redefi ning how clothes can be transformed.
Together, they prove that sustainability and innovation aren't opposing ideas but a shared design frontier - a future where craftmanship, responsibility and creative risk coexist eff ortlessly.
ALPHA INDUSTRIES EUROPE
OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959
