NEW SEASON. FRESH GEAR.
New gear is locked and loaded. Fresh colors, refined details, and iconic silhouettes –
the new Fall/Winter '25 collection is mission-ready.
Available online, in app and in store.
New outerwear styles
201,60 CHF
210,00 CHF
146,97 CHF
83,95 CHF
Classic silhouettes - fresh colors
176,39 CHF
20,92 CHF
54,54 CHF
20,92 CHF
“Alpha Industries is a brand that pushes Military styles. Historically seen, these styles were always adopted and were kind of staples in hiphop style and fashion. So it's very logical that Alpha was a brand of choice by many hiphop lovers.”
Vincent van de Waal, Patta
Read full storyRecognize the original
ALPHA INDUSTRIES EUROPE
OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959
