Alpha Industries x Norbit by Hiroshi Nozawa

Alpha Industries and Norbit by Hiroshi Nozawa unveil a new collaboration for Fall/Winter 2025 that explores how military design laid the foundation for modern outdoor apparel.

Rooted in Alpha’s six-decade military heritage and Norbit’s refined approach to functional craftsmanship, the collection bridges East and West — tracing the evolution of utility from the battlefield to the mountainside. Each piece reflects a shared design ethos: utility without compromise, executed with technical precision and quiet elegance.