2024
Moon Forest
Beauty in transformation
Alpha Industries introduces its latest capsule collection, Moon Forest: a bold exploration of transformation and renewal. This collection tells the story of three protagonists who have left behind their chaotic pasts in search of peace in our current reality. Moon Forest reflects this journey, symbolizing a state of transition, where past experiences are integrated into new beginnings.
Drawing on inspiration from desert landscapes, rocky terrains, and brutalist architecture, Moon Forest contrasts these rough textures with the timelessness of the woods and the vastness of the sea. The result is a collection defined by an edgy aesthetic, blending a distressed, almost vintage, look with modern influences from workwear and military fashion.
FROM PAST TO PRESENT: THE MOON FOREST JOURNEY
Lived-in authenticity
At the core of the collection are heavy canvas pieces that exude a sense of lived-in authenticity. These garments, including jackets and pants, are carefully crafted with strategically placed distressing, frayed edges, and worn-in details, making each piece feel like it has a story of its own. Whether dressed down for casual looks or paired with more polished styles, these items bring a rebellious spirit to any wardrobe.
PHOTOGRAPHER: PASQUAL AMADE
Open edge details
Further enhancing the raw appeal of the collection, many items such as t-shirts, hoodies, and joggers feature open-edge detailing. Seams are intentionally left unfinished, giving garments a deconstructed look. The exposed edges on added pockets and raw logo applications, create a distinctive style that feels organic yet unconventional.
Garment dye techniques
The use of advanced garment dye techniques throughout the collection gives each piece a unique, washed-out appearance. The muted tones and earthy hues lend a vintage feel, with subtle variations and imperfections that add depth and character to every piece of the capsule.
From the rugged outdoors to the urban landscape, this collection is for those who embrace the beauty in transformation and wear their journeys on their sleeves—literally.
The Moon Forest capsule will be available online at alphaindustries.eu and at select online as well as physical retailers on the 26th of September.
MODELS: SADE TUININGA, TRICIA NGANG MOKOSI AND NOAH KETALOW
ALPHA INDUSTRIES EUROPE
OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959