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NEW SEASON


FORM MEETS FUNCTION.

SHOP WOMEN | SHOP MEN

NEW SEASON


FORM MEETS FUNCTION.

SHOP MEN | SHOP WOMEN

NEW SEASON

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+1
Short Hooded Light Bomber Jacket Women
CHF 219.90
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+1
World Cut Out Longsleeve Women
CHF 39.90
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+6
World Logo MA-1 Bomber Jacket
CHF 209.90
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+3
CWU-45/P Leather Bomber Jacket
CHF 459.90

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BACK BY POPULAR DEMAND

The MA-1 Cropped Flight Jacket is back -
cropped fit, oversized silhouette, high collar.

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BACK BY POPULAR DEMAND

The MA-1 Cropped Flight Jacket is back -
cropped fit, oversized silhouette, high collar.

SHOP NOW

INTRODUCING: DESERT CAMO

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INTRODUCING: DESERT CAMO

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OUR ICONS

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+16
+7
MA-1 Heritage Bomber Jacket
From CHF 229.90
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+4
+6
CWU-45 Heritage Bomber Jacket
From CHF 249.90
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+6
M-65 Heritage Field Jacket
CHF 279.90
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+3
MA-1 Vintage Vest
From CHF 159.90

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Collaborations

Alpha Industries: Exclusive Collabs Explore bold new takes on military heritage. From updated classics to limited-edition statements, each collab merges Alpha’s legacy with fresh perspective. See the latest drops here. SHOP NOW

Ultra Violet

Alpha Industries introduces the Fall/Winter '25 Ultra Violet collection: the latest evolution of modern uniformity. Inspired by military structure and redefined through high-end construction, each silhouette is engineered with precision, clarity, and control. One visual system. SHOP NOW

Community

You are the most important member of the Alpha Squad. To stay connected, be sure to follow us on our social channels. READ MORE

Editorial

Campaigns, context and stories from the Alpha universe. Here, we explore the ideas behind each collection – from military heritage and subcultural influence to modern functionality. Unfiltered, focused, and built to last. READ MORE

COMMUNITY PICKS

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+6
B-15 MOD Winter Jacket
CHF 269.90
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+5
MA-1 Base Camo Flight Bomber Jacket
CHF 409.90
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+3
N-2B Base UV Winter Jacket
CHF 429.90
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+2
MA-1 Cropped Bomber Jacket Women
CHF 199.90

STORE FRANKFURT

BERLINER STR. 42, 60311 FRANKFURT GERMANY

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STORE FRANKFURT

BERLINER STR. 42, 60311 FRANKFURT GERMANY

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Your Mission Starts Here


ALPHA INDUSTRIES EUROPE

OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959