Step into the world of comfort and style with the Basic Sweater Kids from Alpha Industries. Designed specifically for kids, this sweatshirt is a blend of fashion and functionality that will become an instant favourite in your child's wardrobe.

Crafted from a premium blend of 80% Cotton and 20% Polyester, this sweater ensures maximum breathability, making it perfect for all-day wear. The 'Regular Fit' design provides ample freedom of movement so your child can play, jump or run around without any restrictions. In addition to being incredibly comfortable, the material is also durable enough to withstand the typical rough and tumble of children's activities.

This sweater isn't just about comfort; it's also a statement piece that reflects individuality and style. The Alpha Industries screen print on the chest adds an edge to the overall look while subtly showcasing your brand loyalty. Adding to its distinctive appeal is a woven Alpha label located above the right hemline - another signature touch from Alpha Industries that sets this sweatshirt apart from others.

Not just aesthetically pleasing on the outside, attention has been paid to every detail inside as well with features like RBF neckband inside for added comfort around sensitive neck area and an inner printed label showcasing Alpha Industries’ unique branding.

The ribbed cuffs at neck, sleeves and hem provide snug fit keeping out cold drafts while giving it an edgy look at same time. The double-stitching not only enhances durability but also imparts a neat finish to this basic yet stylish apparel piece.

Adding more depth to its design is brushed fleece on interior which adds extra layer of warmth making it perfect choice for cooler months ahead or windy days at park.

With its impressive weightage – 330 g/m² – you can be assured about quality as well as longevity even after multiple washes making it suitable for daily wear without worrying about fading or losing shape over time.

Lastly but definitely not least feature is big printed logo, a statement piece in itself. It adds to the overall appeal and makes it stand out from crowd – whether it's school, playground or a casual day out.

In conclusion, the Basic Sweater Kids by Alpha Industries is more than just clothing - it's an expression of style and personality. It embodies the spirit of youthfulness while delivering comfort and durability that parents appreciate.