Embrace the essence of military-inspired casual wear with Alpha Industries' Desert Hoodie. Crafted from high-quality cotton, this hoodie offers not just style but substantial comfort, featuring a robust GSM of 380 g/m². The relaxed fit design ensures that you enjoy unparalleled comfort without compromising on mobility, perfect for those who value both function and freedom in their attire.



The Desert Hoodie is your companion for the everyday battlefield of life, presenting a flag label that subtly nods to Alpha Industries' rich heritage. Enriching its utility is the classic kangaroo pocket, designed to secure essentials while offering a retreat for your hands against the chill. This functional aspect echoes the practicality of military wear, designed to stand up to the demands of everyday missions.



Taking centre stage is the bold screen print on the chest, making a powerful statement that aligns with the Alpha Industries' aesthetic of resilience and confidence. This detail is more than decoration; it is a badge of honour for those who wear it with pride.



Built for both durability and everyday elegance, this hoodie employs a traditional closure system that ensures a snug fit. The Desert Hoodie isn’t just apparel; it’s your armour for the urban environment. It seamlessly blends the iconic Alpha Industries style with modern touches, making it a versatile piece for varied casual occasions.



Navigate through your day with a garment that mirrors Alpha Industries’ commitment to quality and innovation. The Desert Hoodie stands as a testament to timeless design meeting contemporary demands. Prepare to make it your go-to choice for a look that balances the gritty inspiration of military aesthetics with a modern, relaxed practicality, embodying the Alpha ethos with every wear.

30 °C Colored wash: Normal wash cycle up to max. 30 °C, Do not bleach, Do not tumble dry temperature, Iron moderately hot: Maximum temperature of 150 °C. Use a moderately damp ironing cloth if necessary. A steam iron can be used, Professional cleaning: Do not dry clean. Not suitable for dry cleaning